１．Introduction
Table tennis racket prices have risen significantly in recent years, especially for composite blades. Today, rackets priced above ¥20,000–¥30,000 ($133–$200) are no longer unusual.
So, how much does the average racket actually cost? And how large are the price differences between brands?
In this article, we analyzed shakehand rackets listed in the 2026 catalogs and official websites of nine major table tennis manufacturers, comparing average prices, pricing trends, and the characteristics of premium blades.
This survey provides an overview of current pricing trends and brand positioning in the table tennis racket market.
２．Survey Notes
（１）Manufacturers Included
This survey covers shakehand rackets from the following nine manufacturers:
- Butterfly
- Nittaku
- VICTAS
- Yasaka
- JUIC
- Andro
- STIGA
- TIBHAR
- DONIC
Dr.Neubauer products distributed by JUIC were excluded.
（２）Price Data
Prices are based on official MSRPs listed on manufacturer websites and digital catalogs.
Actual retail prices may vary depending on shops and online stores.
（３）Rackets Included
Specialized rackets, including large-ball models, were excluded from this survey.
The data was compiled independently using publicly available information. Minor discrepancies may exist due to catalog updates and timing differences.
Data current as of April 2026.
３．Price Ranges by Manufacturer (Japanese Brands)
（１）Butterfly
Butterfly is one of the world’s most popular table tennis brands and is especially known for its premium-priced blades.
- Number of products: 42
- Average price: ¥19,865 (Approx. $132)
Butterfly recorded the highest average price among all brands included in this survey.
- About 64% of Butterfly blades are priced above ¥15,000 ($100).
- The brand has a particularly strong premium lineup centered on composite blades.
- At the same time, Butterfly also offers several beginner-friendly models under ¥8,000 ($53).
Its large lineup of composite blades is one of the main reasons for the brand’s high average price.
One iconic example is the Viscaria, a legendary Butterfly blade that was once discontinued but later brought back due to strong demand from players worldwide.
For more information about composite blades, check out the related article below.
（２）Nittaku
Nittaku is known for its stable quality and wide product lineup. The company is also the official Japanese distributor of DHS, offering popular Chinese products such as the Hurricane series.
- Number of products: 54
- Average price: ¥17,525 (Approx. $117)
Nittaku recorded the third-highest average price among the nine brands in this survey.
- The average price increased by about 10% compared with two years ago.
- The number of blades priced above ¥20,000 ($133) increased from 13 models in 2024 to 20 models in 2026.
- This suggests that Nittaku has expanded its premium lineup in recent years.
One well-known example is the Acoustic, a classic all-wood blade praised for its unique feel and long-lasting popularity among many players.
- At the same time, Nittaku still offers 14 models priced below ¥8,000 ($53).
- The brand maintains a strong beginner-friendly lineup despite its growing premium category.
（３）VICTAS
VICTAS merged with TSP in 2020 and now has one of the largest product lineups in the Japanese table tennis market.
- Number of products: 68
- Average price: ¥13,608 (Approx. $91)
VICTAS had the largest lineup among all brands included in this survey.
- The lineup expanded from 54 products in the previous survey to 68 products in 2026.
- The merger with TSP is one of the reasons behind this large product range.
- Compared with Butterfly, the average price was approximately ¥6,000 ($40) lower.
- About 46% of VICTAS blades fall within the ¥8,000–¥15,000 ($53–$100) range.
- This strong mid-range lineup makes the brand particularly attractive for intermediate players.
One notable example is the SWAT Power, a blade highly regarded for offering excellent performance at a relatively affordable price.
- VICTAS is also known for its high-quality all-wood blades.
（４）JUIC
JUIC distributes both its own products and Dr.Neubauer equipment in Japan, although Dr.Neubauer blades were excluded from this survey.
- Number of products: 9
- Average price: ¥16,072 (Approx. $107)
JUIC had one of the smallest lineups in this survey, with only 9 products.
- Most JUIC blades are moderately priced.
- However, the premium Titanium series increased the brand’s average price.
- Compared with larger brands, JUIC appears to have a more limited recent product expansion.
（５）Yasaka
Yasaka is a long-established brand best known for its classic rubber, Mark V.
- Number of products: 29
- Average price: ¥10,746 (Approx. $72)
Yasaka recorded the lowest average price among all brands included in this survey.
- Compared with Butterfly, the average price was approximately ¥9,000 ($60) lower.
- Most Yasaka blades fall within affordable price ranges.
- The brand offers relatively few premium-priced rackets.
Yasaka’s most expensive blade was the Masamune, a premium 3-ply Japanese Hinoki racket priced at ¥22,000 ($147).
４．Price Ranges by Manufacturer (Overseas Brands)
The following section focuses on four major overseas brands with strong recognition in Japan.
（６）Andro (Germany)
Andro is a German brand known for its stylish designs and performance-oriented lineup.
The company also offers premium Japanese-made blades under the “Wanokiwami” series.
- Number of products: 21
- Average price: ¥15,520 (Approx. $103)
- The most common price range was ¥15,000–¥20,000 ($100–$133).
- This reflects Andro’s strong lineup for intermediate and advanced players.
- The brand focuses heavily on performance-oriented blades.
Andro’s modern brand image is also supported by players such as Simon Gauzy, who is known for his creative playing style.
（７）STIGA (Sweden)
STIGA is a long-established Swedish brand known for its high-quality wood blades and the popular Cybershape series used by Truls Möregårdh.
- Number of products: 37
- Average price: ¥19,351 (Approx. $129)
STIGA recorded the second-highest average price after Butterfly.
- STIGA offers many premium carbon blades priced above ¥30,000 ($200).
- The Cybershape series is one of the major reasons behind the brand’s high average price.
This unique blade design attracted worldwide attention through its use by Truls Möregårdh.
- At the same time, about 35% of the lineup falls within the ¥8,000–¥15,000 ($53–$100) range.
- This gives STIGA a strong mid-range lineup for intermediate players as well.
STIGA remains one of the most recognizable overseas table tennis brands in Japan.
（８）TIBHAR (Germany)
TIBHAR is a German brand strongly associated with performance-oriented equipment and top players such as the Lebrun brothers.
- Number of products: 39
- Average price: ¥17,713 (Approx. $118)
TIBHAR recorded the third-highest average price among all brands in this survey.
- TIBHAR offers many premium carbon blades in the ¥25,000–¥30,000 ($167–$200) range.
- Several of these are signature models associated with the Lebrun brothers.
- These premium carbon blades contribute significantly to the brand’s high average price.
- About 26% of the lineup falls within the ¥8,000–¥15,000 ($53–$100) range.
- This gives TIBHAR a solid mid-range selection for intermediate players.
TIBHAR also offers the premium Hinoki penhold blade “Jäger,” priced at ¥38,500 ($257).
（９）DONIC (Germany)
DONIC is a long-established German brand known for sponsoring legendary Swedish players such as Jan-Ove Waldner and Jörgen Persson.
- Number of products: 37
- Average price: ¥13,604 (Approx. $91)
DONIC recorded the second-lowest average price among all brands in this survey.
- About 51% of the lineup falls within the ¥8,000–¥15,000 ($53–$100) range.
- This strong mid-range lineup is one reason for the brand’s relatively low average price.
- Many of these products are targeted at intermediate-level players.
- In recent years, DONIC has also expanded its premium carbon blade lineup.
- The brand signed Chinese superstar Zhang Jike, who remains highly influential among table tennis fans.
DONIC remains one of the most iconic European brands in table tennis.
５．Overall Average Price and Trends
Finally, let’s look at the overall average price across all products included in this survey.
- Number of products: 336
- Average price: ¥16,066 (Approx. $107)
- The most common price range was ¥8,000–¥15,000 ($53–$100).
- About 35% of all products fell within this category.
- This suggests that mid-range rackets remain the core of the current market.
Based on this survey, a racket priced around ¥16,000 ($107) can be considered fairly standard in today’s market.
- The most expensive racket in this survey belonged to the DHS Hurricane series distributed in Japan by Nittaku.
- The highest-priced model was listed at ¥44,000 (approximately $293).
- These premium blades are based on signature models used by Chinese stars such as Ma Long, Wang Chuqin, and Sun Yingsha.
Because retail prices often differ from official MSRPs, checking prices at online table tennis stores may help you find better deals.
６．Conclusion
Here is a summary table of the results from this survey.
This survey showed clear differences in pricing strategies among table tennis manufacturers.
- Brands such as Butterfly and STIGA offer many premium carbon blades priced above ¥30,000 ($200).
- In contrast, Yasaka and DONIC focus more heavily on affordable mid-range products.
- Nittaku and VICTAS maintain a balance between premium and beginner-friendly lineups.
The growing number of premium composite blades appears to be one of the biggest reasons behind rising racket prices in recent years.
Compared with the previous survey conducted two years ago, many brands showed a noticeable increase in average prices.
Because this article is based on official manufacturer MSRPs, actual retail prices may vary depending on shops and online stores.
A racket is equipment that many players use for years, so finding one that matches your playing style is often more important than price alone.
This article focused mainly on shakehand rackets, but I have also written a separate article about penhold rackets for interested readers.
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